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Connecting brands to Australia's passions

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We create ideas that fuse sponsorship and , with , and to establish long-lasting bonds between brands and

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It is essential that we create ideas that get people talking – whether it’s at the pub, over the water cooler or on WhatsApp.

Vanessa Tucker, Creative Director

Authenticity, Influence, and Imagination with Florence Fahmy

Florence Fahmy | Mar 19, 2024

As the rise of specialist communities continues, the sponsorship opportunities for brands are virtually endless.

Krystyna Frassetto, Managing Director

S&E London: The Swiftification of the Super Bowl

Toan Ravenscroft | Feb 13, 2024

Passion points are powerful marketing tools. They are the things that add colour to your life, the things we actually care about, and the things that actually stick in the mind.

Luke Haynes, Strategy Director

What the Flack? Saynaree Oudomvilay on the Importance of Scanning the News

Saynaree Oudomvilay | Mar 4, 2024

It’s no longer just about sponsorship deals that reach the masses. Its about partnerships that solve genuine problems.

Lauren Galloway, General Manager

Why not all influencers are created equal

Florence Fahmy | Nov 28, 2023

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Passion pulse in your inbox

Passion Pulse is our proprietary passions research. It’s all about getting under the skin of exactly what Australians are passionate about, and how they connect, engage and talk about them.

Always thoughtful. Never too frequent.

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